MKT-120 - Principles of Marketing
Viewing the 2025-2026 catalog
Course Description
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
Programs Using This Course
A.A.S.Applied Engineering Technology — Associate DegreeDiplomaApplied Engineering Technology — DiplomaA.A.S.Business Administration — Associate DegreeA.A.S.Business Administration — Associate Degree in Entrepreneurship ManagementCert.Business Administration — Business Fundamentals CertificateDiplomaBusiness Administration — DiplomaA.A.S.Equine Business — Associate Degree